H&M have brought out yet another Conscious Collection for Spring Summer 2013 and it looks as exotic and colourful as last year’s Conscious Collection.
It is yet another part of H&M’s work towards a more sustainable future in fashion.
The New Collection includes a variety of pieces such as tropical print blouses, trousers and tops, bright dresses, jackets and shorts beautiful peach, lime, black, crisp white, khaki and mixed colours and prints made with more sustainable materials such as organic cotton, recycled polyester and Tencel.
The prices range from £7.99 for a necklace to £29.99 for a pair of heeled sandals. Just look out for the green label. There are also several men’s items made from organic and recycled materials.
French actress, singer and model Vanessa Paradis is the new face for this Spring’s new campaign which is currently abundantly advertised at Oxford Circus Underground Station.
Here is the advert…
…And you can also watch a “behind the scenes” video with Vanessa’s comment on making sure not to waste clothes, electricity, water…
I think it’s really exciting to see that the Swedish company has launched another campaign that draws more attention on fashion’s sustainability and eco-friendliness. In my opinion it sends a positive message of a forward-thinking, conscious business.
H&M are also the “first fashion company to launch global clothes collecting initiative”.
As much as 95% of the tons of clothes that go to landfill every year could be reused or recycled and H&M want to find a solution to avoid this waste.
As you can read on their sustainability press release from February, customers can take used / unwanted clothes in any condition and from any brand in H&M shops as part of H&M’s attempt to reduce the impact of clothes on the environment and to avoid textile waste. The customers receive a discount voucher for 15% a new H&M item for each bag of used clothes they take which are then reprocessed for new use.
There is more information at hm.com/longlivefashion:
–Long live fashion! – reduce fashion waste and get money off your next purchase. The goal? Zero waste
–How it works – a visual look on how they your unwanted clothes can be reworn, reused, recycled or produce energy
–Question? – Questions and answers on why H&M are doing this, what sort of clothes can be handed in…
You can also find H&M’s Exclusive Conscious Collection, offering really gorgeous and glamorous red carpet and wedding numbers made with sustainable materials. Prices range from £12.99 for hair accessories to £149.99 for a tulle dress.
Have a look online to see which dresses haven’t sold out yet.
I think this collections is stunning and so tempting because it’s sustainable!
Do you like H&M’s Conscious Collection 2013?
What do you think of H&M’s moves for more sustainable fashion?